How to make money on TikTok without a large following?

How to Make Money on TikTok Without a Large Following: A Step-by-Step Guide


TikTok’s popularity as a platform for creativity and entertainment has opened up numerous earning opportunities for content creators. While having a large following is generally beneficial, it’s not the sole determinant of financial success on TikTok. In this step-by-step guide, we will explore effective strategies to help you make money on TikTok even without having a massive follower count.

Step 1: Identify your niche and target audience

  1. Determine your area of expertise or passion where you can create unique and engaging content.
  2. Research and identify the demographics of your target audience, focusing on their interests, preferences, and spending habits.

Step 2: Optimize your TikTok profile

  1. Pick a catchy and concise username that aligns with your niche and brand.
  2. Craft an attention-grabbing bio that clearly defines your expertise or content theme.
  3. Utilize relevant keywords in your bio to enhance discoverability through TikTok’s search feature.

Step 3: Create high-quality content frequently

  1. Develop a content strategy based on your niche and target audience’s preferences.
  2. Aim for consistency in posting and maintain high-quality videos, even if they are short.
  3. Keep videos engaging, entertaining, and informative to encourage viewers to engage and share.

Step 4: Engage with your audience

  1. Respond to comments, direct messages, and engage in conversations within your niche community.
  2. Collaborate with other TikTok creators or engage in “duets” to reach wider audiences.
  3. Use trending hashtags and challenges to increase your content’s visibility and drive engagement.

Step 5: Monetize your TikTok presence

  1. Join TikTok’s Creator Program and unlock the ability to earn money through TikTok’s monetization features.
  2. Leverage your niche and target audience to attract brand partnerships or sponsored content opportunities.
  3. Consider joining influencer marketing platforms that connect content creators with brands seeking partnerships.
  4. Create and sell your own merchandise, leveraging your unique brand and niche audience.

Step 6: Crowdsource support from your audience

  1. Enable TikTok’s “Live” feature to host engaging live streams, offering fans the ability to send digital gifts.
  2. Set up a Patreon or subscribe-based membership program, providing exclusive content or perks to paying subscribers.
  3. Consider accepting donations through other platforms, such as Ko-fi or PayPal, from viewers who appreciate your content.

Step 7: Expand your presence beyond TikTok

  1. Utilize other social media platforms to cross-promote your TikTok content, including Instagram, YouTube, or Twitter.
  2. Consider starting a blog or website to publish long-form content related to your niche, increasing your online presence.
  3. Collaborate with other content creators from different platforms to broaden your reach and exposure.


While a large following certainly helps in monetizing TikTok, it is not a prerequisite for financial success. By following these step-by-step strategies, you can harness your creativity, engage with your target audience, and explore various income streams to make money on TikTok, regardless of your follower count. Remember, persistence, consistency, and delivering high-quality content are key to building a solid presence and income on the platform.

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